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Business Details
50+ Years
experience
Printing Services in Wellingborough
Established in 1917, Lonsdale Direct Solutions has built a reputation as a trusted provider of comprehensive print and direct mail services. Our 24/7 operations leverage cutting-edge technology to deliver high-quality printed products, supported by a dedicated team with decades of industry expertise. We serve diverse sectors including retail, charity, healthcare, and education, offering end-to-end solutions from design to distribution. As an ISO 9001, ISO 14001, and FSC-certified company, we prioritise quality, sustainability, and innovation. Our investment in advanced machinery enables variable data printing and large-format projects, while our direct mail expertise ensures cost-effective campaigns with proven ROI.

With over 80 staff and 25 years of fulfilment experience, we provide seamless logistics for major UK brands. Our eco-conscious initiatives include pioneering the UK's only 100% recyclable Eco-Label and developing alcohol-free antibacterial coatings for printed materials. Clients benefit from tailored promotional merchandise, creative design services, and a commitment to exceeding industry standards through continuous process improvement.
Services
Direct Mail Eco Labels Large Format Print Promotional Merchandise Antibacterial Coating Fulfilment Services
Details
  • Year established: 1917
Highlights and features
  • We operate 24 hours a day with ISO 9001 and 14001 certifications
  • Our team has over 25 years' experience in print industry innovation
  • We produce 300 million integrated label items annually
  • We pioneered the UK's only 100% recyclable Eco-Label
  • Our data cleansing tools maximise direct mail campaign ROI
Associations and certifications
  • ISO 9001
  • ISO 14001
  • FSC
Services
Direct Mail Campaigns
We create high-impact direct mail campaigns with data optimisation and cost-effective postage solutions. Our 24/7 production handles 12 million charity packs annually, using advanced suppression tools to maximise response rates. Clients benefit from expert format advice and ROI-focused strategies.
Eco-Label Production
Our patented 100% recyclable Eco-Labels use FSC-certified or recycled paper without silicon patches. This innovative solution reduces plastic waste while maintaining durability, offering cost savings and environmental benefits for retailers and online businesses seeking sustainable packaging options.
Large Format Print
We produce high-resolution graphics on diverse substrates for impactful visual campaigns. Capabilities include PVC banners, Foamex boards, and exhibition materials with vibrant colours. Our full-service approach covers design through to installation for retail and event applications.
Promotional Merchandise
Custom corporate gifts and marketing merchandise tailored to client needs. Our service includes product selection, customisation, and delivery support, with expertise in creating promotional items that enhance brand visibility and customer engagement across multiple industries.
Antibacterial Coating
Unique alcohol-free, silver-free antibacterial coating certified to EU standards. Applied during printing, it creates long-lasting protection on leaflets, menus, and brochures. Developed with BSI certification, this innovation meets NHS-grade hygiene requirements while maintaining print quality.
People
Les Hornby
Joint MD & Owner
With 25 years in print, Les increased sales from 8m to 25m at a major print management firm before joining Lonsdale. His leadership drives strategic growth and operational excellence across the business.
Simon Cole
Account Director
Simon brings 20+ years' experience from both client and supplier sides of print. His industry knowledge, gained through roles at British Airways and Air Miles, enhances client relationships and service delivery.
Gary Keirnan
Joint MD & Owner
Gary transformed Lonsdale from a 250k loss to profit within a year of acquisition. His strategic vision has driven continuous investment and expansion of the company's service offerings since 2008.
Jeff Mitchell
Sales Director
With 25 years in print sales, Jeff has been instrumental in Lonsdale's evolution. His industry expertise and client relationships have significantly contributed to the company's growth and market position.
Jonathan Marriott
Commercial Director
Starting as an estimator, Jonathan developed deep production knowledge before becoming Commercial Director. His expertise in print costing and account management strengthens client partnerships and operational efficiency.
Questions
What printing services do you offer?
We provide litho and digital printing, large-format graphics, direct mail campaigns, promotional merchandise, and specialist services like Eco-Labels and antibacterial coatings.
Are you certified for quality and environmental standards?
Yes, we hold ISO 9001 (quality), ISO 14001 (environmental), and FSC certifications for responsible paper sourcing.
How do you ensure direct mail campaign effectiveness?
We use data cleansing tools to remove duplicates, optimise postage solutions, and provide format advice to maximise response rates and ROI.
What makes your Eco-Label unique?
Our 100% recyclable label uses no silicon patches or plastic components, making it the UK's only fully biodegradable integrated label solution.
Can you handle large-scale production?
Yes, we operate 24/7 with capacity for 300 million label items annually and 400+ daily picks from our 1,500-pallet storage facility.
Do you offer design services?
Our creative team provides artwork production, brand identities, and exhibition materials design tailored to both small and large-format print requirements.
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