Business Details
18 Years
experience
Sustainable Paper Industry Advocates
Founded in 2008, Two Sides is a globally recognised not-for-profit initiative dedicated to promoting the sustainable and attractive attributes of print, paper, and paper-based packaging. Our organisation operates across Europe, North America, South America, South Africa, Australia, and New Zealand, uniting companies from forestry, pulp and paper manufacturing, packaging, and related industries. We focus on dispelling environmental misconceptions through fact-based communication, supporting forest certification schemes, and advocating for sustainable business practices.Our team combines decades of industry expertise with a commitment to transparency, ensuring our members and stakeholders have access to accurate information about the environmental benefits of paper products. We actively engage with governments, NGOs, and businesses to challenge misleading claims and promote the circular economy model inherent in paper production. Our leadership in renewable resource advocacy has positioned us as a trusted authority in the print and paper sector.
Services
Environmental Advocacy
Sustainability Campaigns
Anti-Greenwash Initiatives
Industry Collaboration
Paper Lifecycle Education
Details
- Year established: 2008
Highlights and features
- We lead global environmental advocacy for paper industries
- Our network spans all stages of the paper supply chain
- We provide verified data to counter greenwashing claims
- We promote sustainable forestry and circular economy practices
- Our members gain access to industry-specific sustainability resources
Services
Environmental Advocacy
We champion the environmental benefits of paper products through evidence-based campaigns. Our advocacy focuses on sustainable forestry, renewable energy use, and circular economy principles. We provide industry stakeholders with tools to counter misinformation and promote factual understanding of paper's environmental credentials.
Anti-Greenwash Initiatives
We challenge misleading environmental claims about paper alternatives through targeted campaigns. Our work involves monitoring marketing practices, providing factual rebuttals, and educating businesses about accurate sustainability messaging. This service helps maintain integrity in environmental communications across multiple industries.
Industry Collaboration
We unite diverse stakeholders from forestry to postal services to promote sustainable practices. Our collaboration initiatives facilitate knowledge sharing, best practice adoption, and joint environmental initiatives across the entire paper supply chain, enhancing industry-wide sustainability efforts.
Paper Lifecycle Education
We provide comprehensive educational resources about paper's environmental lifecycle. Our materials cover topics from sustainable harvesting to recycling processes, helping businesses and consumers understand the true environmental impact of paper products versus digital alternatives.
Membership Programmes
We offer membership programmes that provide access to sustainability resources and advocacy tools. Members benefit from collaborative networks, marketing support, and guidance on implementing sustainable business practices across their operations while contributing to industry-wide environmental goals.
People
Martyn Eustace
Chairman
Martyn leads Two Sides' strategic direction, leveraging his extensive industry experience to promote sustainable paper practices globally. He oversees advocacy efforts and stakeholder engagement.
Jonathan Tame
Managing Director
Jonathan manages day-to-day operations, focusing on expanding Two Sides' environmental campaigns and strengthening industry partnerships across international markets.
Tim Bowler
Financial Director
Tim oversees financial strategy and sustainability reporting, ensuring transparent operations while aligning fiscal practices with environmental objectives.
Josh Birch
UK Campaign Manager
Josh coordinates UK sustainability initiatives, developing targeted campaigns to promote paper's environmental benefits and counter misleading digital communication claims.
Gina Smith
Greenwash & Membership Manager
Gina leads anti-greenwashing efforts and manages member relations, providing resources to help organisations implement sustainable paper practices and accurate environmental messaging.
Questions
What environmental benefits does paper have over digital communication?
Paper comes from renewable resources, supports sustainable forestry, and has high recycling rates. Unlike digital communication, it doesn't rely on non-renewable energy infrastructure.
How does Two Sides combat misleading environmental claims?
We monitor and challenge inaccurate sustainability claims through targeted campaigns, providing evidence-based rebuttals to promote factual understanding of paper products' environmental impact.
What industries does Two Sides represent?
We represent the entire paper supply chain including forestry, pulp and paper manufacturing, packaging, printing, and postal services across multiple continents.
How can businesses join Two Sides' sustainability initiatives?
Organisations can join through our membership programme, gaining access to sustainability resources, advocacy tools, and collaborative networks across the paper industry.
What educational resources do you provide about paper sustainability?
We offer comprehensive materials explaining paper's lifecycle, recycling processes, and environmental benefits compared to alternative communication methods.
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